Experience | services | Contact | HEB

Let Your Audience
Understand, Connect & Click

+5 years of experience in copy writing & content strategy

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In Short, Content

Hi, I’m Shiri Ben Artzi.
I’ve worked with startups, small businesses, and large brands, leading end-to end content projects - in both Hebrew and English.In every project, I connect the message, brand identity, audience, and goal - to create content that sounds good and performs.Projects and work I’ve led:
• Full website and product copywriting - including structure, UX, and microcopy
• Content strategy and brand voice development for companies at different stages
• Ongoing marketing content - posts, articles, newsletters, chatbots, and campaigns
• Independent project management - with teams, leadership, and complex timelines

We can write it clearer. Simpler. Better.

Website, Apps & Product Copy

Communicating your real value - in a way that drives action.Websites, landing pages, apps, and product copy, including microcopy and full content structure.For businesses with a strong product, that isn’t coming across clearly or converting as it should.

Content Strategy & Brand Voice

Bringing clarity and consistency to your messaging - across every touchpoint.Content audits, message refinement, practical recommendations, and tone of voice guidelinesFor businesses dealing with confused customers, repeated explanations, or inconsistent messaging.

Marketing Content & Presence

Staying top of mind with content that feels real, sharp, and relevant.Posts, newsletters, and ongoing marketing content - with optional long-term strategic direction.For businesses that stay in touch with their audience and want to do it well, at every intersection.

Small business package: Full Landing Page - including content & design

The Science of Words

I hold a B.Sc. in Neuroscience - a path I chose simply because I wanted to understand people: how we think, feel, make decisions, and act.I bring that understanding into my content work,combined with hands-on experience across dozens of projects with startups, brands, and individuals.This combination lets me view content from multiple persepectives, refine messaging and create meaningful content that feels right - and gets results.

A good product deserves good content.
Want to see how this could work for you?

Have a great day

Shiri Ben Artzi 2026 © All Rights Reserved